Pure Lure

Everyone makes graphic Ts...but Under Armour makes them better. The fabric we use is light, soft, and quick-drying. Super-soft, cotton-blend fabric provides all-day comfortRibbed collarStyle #: 136286660% Cotton/40% PolyesterImportedLoose: Fuller cut...

What's it do?Product DescriptionKeeps you cool while keeping you covered on the water, and built with stretchy fabrics that won't constrict your cast. DNASpecsFit & CareProduct DetailsDurable stretch-woven fabric is lightweight & comfortableUPF...

We flattened out the fibers and added some science to create a game-changing fabric that quickly pulls heat away from the skin-keeping you calm, cool, and crushing at max capacity. DNASpecsFit & CareProduct DetailsIso-Chill fabric helps disperse...

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.Our shoulder to shoulder tape, helps to protect your...

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water. PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.M-Shield is a Zinc based technology that keeps fabric...

Designed as our top utility short for in or out of the water.  Whether you are gaffing a fish or getting barreled. This one has it all. 4-way stretch ultra-light fabrication19" inch out-seamNatural drawcord for extra comfort with lightly textured...

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water. PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.M-Shield is a Zinc based technology that keeps fabric...

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water. PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.M-Shield is a Zinc based technology that keeps fabric...

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water. PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.M-Shield is a Zinc based technology that keeps fabric...

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water. PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.M-Shield is a Zinc based technology that keeps fabric...

Recommended to size down 1xA light-weight button-up that keeps you cool on the open water and looking good once back on the docks. 2 Way StretchUltra-lightweight50+ UPF Sunblock protectionMoisture-wickingStain Release fabricationShoulder venting for...

This is our legendary 30 Singles super soft ring-spun 100% cotton perfection fabric.The Cotton Perfection is tempered during our dyeing process and preshrunk to ensure that it is washer and dryer friendlyOur shoulder to shoulder tape, helps to protect...

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.Our shoulder-to-shoulder tape helps to protect your...

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.Our shoulder-to-shoulder tape helps to protect your...

Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality. Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape...

Adjustable 5 panel mesh back with snapback closurePrecurved billTwill Poly MeshAmazing fit and loved by allHigh definition embroidered patch

Adjustable 6 panel mesh back with snapback closurePrecurved billTwill Poly MeshAmazing fit and loved by allEmbroidered Sluggo logo

Adjustable Mid-Pro snapback. Pre-curved Twill Poly MeshAmazing fit and loved by all

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage. PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.M-Shield is...

Perfect for an afternoon on the water or feet up at the bar. 4 way stretch for maximum comfort and style20-inch out-seamDWR water repellent and stain release5 multi-purpose pockets including side cordura lined plier pocketWoven label pure lure...

This is your new favorite warm-up for pretty much everything you do—it's light, comfy, and super-soft on the inside.DNAUltra-soft, mid-weight cotton-blend fleece with brushed interior for extra warmthFront kangaroo pocketRibbed cuffs & bottom...

We flattened out the fibers and added some science to create a game-changing fabric that quickly pulls heat away from the skin-keeping you calm, cool, and crushing at max capacity. Iso-Chill fabric helps disperse body heat, making it feel cool to the...

Everyone makes graphic Ts...but Under Armour makes them better. The fabric we use is light, soft, and quick-drying.Super-soft, cotton-blend fabric provides all-day comfort60% Cotton, 40% Polyester 

This is your new favorite warm-up for pretty much everything you do—it's light, comfy, and super-soft on the inside. Ultra-soft, 230g cotton-blend fleeceMaterial wicks sweat & dries really fastAdjustable crossover hood with open snorkel...