TRU FRAGRANCE

Timeless. Woody. Masculine. Leather Vintage Label Private Reserve embodies the rugged authenticity of the American spirit. Crafted for the West, this masculine fragrance layers with rich Virginian...

Warm. Seductive. Captivating. The ultimate “Ride for the Brand” gift set contains Yellowstone Ride cologne and solid cologne. This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough...

Refreshing. Clean. Sophisticated. Leather Vintage Label Indigo Blend is inspired by the crystal clear waters of Rocky Mountain creeks. It’s an invigorating blend of velvety citrus notes, warm blue...

Warm. Modern. Smooth. Leather Vintage Label Small Batch is a contemporary cologne expertly crafted with soft, leathery warmth and smooth woods. Inspired by vintage bourbon, it’s infused with notes...

Smoky. Smooth. Soulful. Leather Vintage Label Deep Leather captures the spirit of the West, where rugged landscapes meet starlit skies. Inspired by soulful conversations around the campfire, this...

Alluring. Indulgent. Ruby Cactus Chocolate. Wild and wanted and impossible to forget. Rodeo Soul Fearless is a bold twist on the original, made for the woman who’s wild at heart and wanted...

Warm. Bold. Vanilla. Amber Waves is a perfume inspired by the spirit of freedom and wide open spaces of the West. It blends sun-warmed cedar with the rich depth of vanilla. Delicate notes of creamy...

Refreshing. Zesty. Spirited. A scent full of deep woods and amber balanced by ranch water accord. Summoning the sensation of a cold cocktail on a sweltering summer afternoon, 1947 celebrates life’s...

A scent of sun-kissed skin, worn denim, and gentle florals. 1947 is as carefree as the breeze flowing through your hair as you ride in an old pickup with the windows down. This fragrance for women...

For the rugged gentleman. A hand-crafted cologne and bar soap duo blended with notes of charred vanilla, raw bergamot, and tobacco. Yellowstone Ride is a Rip Wheeler-inspired cologne that captures a...

Sweet. Sparkling. Effortless. The greatest love stories are often told in the smallest moments. Yellowstone Dusk is a fragrance that captures the quiet beauty of intimate experiences—like the...

Rip inspired, the Yellowstone cologne embraces the ethos of a man. Ideal for noble outdoorsy type who knows his “job is to protect family,” who cleans up well after “doing cowboy shit all day,” and...

Timeless. Powdery. Understated. New look, same loved scent. An icon forged from the past. Musk is our classic scent that takes its cues from the freedom and adventure of the backcountry...

Rich. Refined. Addictive. Ride Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature. It's a scent that embodies...

Sugared Fruits. Tart. Vibrant. Wild blooms & tart fruits are infused with soft musk to create an effortless signature uniquely Wrangler. Rooted in heritage and crafted with soul, this...

Aromatic. Citrusy. Earthy. Bright citrus is threaded with fresh aromatics & warm resins to create a masculine scent uniquely Wrangler. Rooted in heritage and crafted with soul, this cologne is a...

Carefree yet sweet, flirtatious yet warm. A sparkling, vibrant fragrance inspired by the spirit of the rodeo, and the heart of the community that calls it home. Rodeo Soul is a perfect fragrance for...

Bright & Warm - PBR Anejo takes its inspiration from the past, blending the aromas of deep golden citrus with the vintage warmth of aged woods. Anejo is designed to be a bold and daring...

“Ride for the Brand.” This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms! With notes of raw bergamot,...

Stay sexy. Stay dirty. Stay you. “You are the trailer park, and I am the Tornado”: This Beth Dutton-inspired perfume is for the fierce yet sensual lady of the ranch.  With notes of wind bloom...