TRU FRAGRANCE

Refreshing. Zesty. Spirited. A scent full of deep woods and amber balanced by ranch water accord. Summoning the sensation of a cold cocktail on a sweltering summer afternoon, 1947 celebrates life’s...

A scent of sun-kissed skin, worn denim, and gentle florals. 1947 is as carefree as the breeze flowing through your hair as you ride in an old pickup with the windows down. This fragrance for women...

For the rugged gentleman. A hand-crafted cologne and bar soap duo blended with notes of charred vanilla, raw bergamot, and tobacco. Yellowstone Ride is a Rip Wheeler-inspired cologne that captures a...

Sweet. Sparkling. Effortless. The greatest love stories are often told in the smallest moments. Yellowstone Dusk is a fragrance that captures the quiet beauty of intimate experiences—like the...

Rip inspired, the Yellowstone cologne embraces the ethos of a man. Ideal for noble outdoorsy type who knows his “job is to protect family,” who cleans up well after “doing cowboy shit all day,” and...

Timeless. Powdery. Understated. New look, same loved scent. An icon forged from the past. Musk is our classic scent that takes its cues from the freedom and adventure of the backcountry...

Rich. Refined. Addictive. Ride Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature. It's a scent that embodies...

Sugared Fruits. Tart. Vibrant. Wild blooms & tart fruits are infused with soft musk to create an effortless signature uniquely Wrangler. Rooted in heritage and crafted with soul, this...

Aromatic. Citrusy. Earthy. Bright citrus is threaded with fresh aromatics & warm resins to create a masculine scent uniquely Wrangler. Rooted in heritage and crafted with soul, this cologne is a...

Carefree yet sweet, flirtatious yet warm. A sparkling, vibrant fragrance inspired by the spirit of the rodeo, and the heart of the community that calls it home. Rodeo Soul is a perfect fragrance for...

Bright & Warm - PBR Anejo takes its inspiration from the past, blending the aromas of deep golden citrus with the vintage warmth of aged woods. Anejo is designed to be a bold and daring...

“Ride for the Brand.” This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms! With notes of raw bergamot,...

Stay sexy. Stay dirty. Stay you. “You are the trailer park, and I am the Tornado”: This Beth Dutton-inspired perfume is for the fierce yet sensual lady of the ranch.  With notes of wind bloom...

Earthy. Leather. Tobacco. Forged in the spirit of the west, a raw blend of bergamot, huckleberry & sage evoke the early mornings of the untamed frontier. As the scent weathers, an earthy calm of...

When words fail, music speaks.... Refreshing and bright notes of bergamot and mandarin are perfectly paired with pink peony, honeydew, and creamy musk to create a juicy and addictive scent.

DETAILSInspired by the popular Yellowstone TV series. This perfume contains notes of Wild Huckleberry, fresh peach, peony petals, shooting star blooms, cottonwood. Wild HuckleberryFresh PeachPeony...

Sex Panther Cologne is the most awesome cologne ever made in the history of the entire world. Scientifically engineered from space age petroleum distillates and animal byproducts, 60% of the time, it...

Style #94434 Love & Lyrics perfume features intoxicating raspberry paired with bright peach and apple, and then wrapped with rick sandalwood to create a refreshing and addictive scent...

Tru Fragrance’s Leather Small Batch No. 3 Indigo Blend is a clean and smooth cologne. A captivating blend of velvety citrus threaded with the masculine warmth of blue vetiver and sueded sandalwood.

Sheer. Fresh. Warm. Notes: Eucalyptus Blooms. Jasmine Petals. Sheercedar.