TRUE BLUE, INC.

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About Eli's Western Wear

What once started as a small town department store owned by Eli Rodriguez soon became a working cowboys dream! Purchased in 1983 Eli's Department Store was transformed into Eli's Western Wear, Inc. Old cowboy friends Alan Lewis and Roland Durrance started in on a business adventure! Goals were set to make Eli's Western Wear the best and most complete western store for the working cowboy.
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